Building a rapport and developing trust is key to gaining and retaining customers. Email is still one of the most effective ways of keeping in touch with your existing clients and, of course, potential clients who have expressed an interest in your company.
You can use email marketing to let people know about your latest products and services, special offers or interesting news. Adding interest that is highly relevant to your target audience is key to a successful marketing campaign. This not only ensures retention but also keeps your company firmly in the recipients mind.